A breakthrough venture for both the jewelry industry and the hip-hop community occurred in 2004 when Scott Rauch teamed up with world renowned entrepreneur Russell Simmons and designer Kimora Lee Simmons, creative director of Baby Phat, to form a joint venture partnership named Simmons Jewelry Co.  Designs from all Simmons Jewelry Co. brands can be viewed on www.simmonsjewelryco.com.

Baby Phat

Simmons Jewelry Co. first launched a fine jewelry collection under the Baby Phat banner for Holiday 2004, which was distributed at Bloomingdales. Following the success of this line, a fashion watch collection was debuted in Spring 2005 with pieces ranging from $65 - $225. These timepieces bejeweled with Austrian crystals further represent the glamorous lifestyle of Kimora. The line is available at Macy’s, Dillards, Demo and other specialty retail doors.

Kimora Lee Simmons for Hello Kitty

In Spring 2005, Simmons Jewelry Co. and Sanrio announced a co-branded jewelry licensed partnership. “Kimora Lee Simmons for Hello Kitty” was launched exclusively at Neiman Marcus prices ranging from $300 to $5000 Designed by Kimora Lee Simmons and launched as the the initial collection.  This fine jewelry and watch collection is targeted to women who knew Hello Kitty in their youth and continue to have a strong emotional connection to her.  The jewelry is all hand-made, consisting of diamonds, gemstones, semi-precious stones, 18K gold, Sterling silver, enamel and ceramic.  The collection has quickly established itself as a jewelry brand at Neiman Marcus store across the country and online, creating huge buzz in the celebrity community.  Rihanna, Hilary Duff, Kelly Ripa, Tyra Banks and Kelly Osbourne are only a handful of the celebrities who have worn pieces from this collection. 

Simmons Steel Collection

Simmons Jewelry Co. launched an urban-inspired men’s collection of bracelets, chains, pendants, rings, and diamond earrings in Holiday 2005.  Combining traditional diamonds with alternative materials such as rubber and stainless steel, this collection provides a modern twist to traditional jewelry, allowing our customer to express their  individuality by wearing these pieces. The collection ranges from $150 - $5000 and is available at Gordon’s Jewelers, Zales, Kay Jewelers, Rogers & Holland and Macy’s.  You can also see our collection on celebrities like Terrence J from 106th and Park on BET, Sway from MTV and Robert Verdi.