In Spring 2005, Simmons Jewelry Co. and Sanrio launched a licensing partnership called the “Kimora Lee Simmons for Hello Kitty® Fine Jewelry Collection” at Neiman Marcus.

Our collection is targeted to women who grew up with Hello Kitty® and still harbor an emotional connection to the character. The jewelry is comprised of precious metals, diamonds and gemstones, and has been seen on some of the world’s most celebrated personalities including: Dakota Fanning, Hilary Duff, Tyra Banks, Rihanna, Miley Cyrus and many more.

In Fall 2008, Simmons Jewelry Co. and Sanrio debuted a collection of fine jewelry and watches named “Hello Kitty® by Simmons Jewelry Co.”

Our collection launched with Zales Corporation to further expand the reach of the brand, and it developed accessories to satisfy every Hello Kitty® fan. The designs incorporate colorful gemstones and sterling silver to attract a youthful audience with retail prices starting at $50.